Korea Business News Agency - NSP NEWS AGENCY.

(Seoul=NSP News Agency) dILFUZA Sultanova Journalist = Samsung Electronics signed acquisition agreement with “Dacor”, representative of luxury consumer brands in United States and this make a full-fledged entry into the luxury consumer market in North America.

The agreement signed with Dacor, will help Samsung Electronics to strengthen its business in the market for ensuring professional distribution network as well as expand a lineup more than 20 thousand USD.
Besides that, Samsung expects to see further growth in US household appliances market as the company is not satisfied with the existing leadership in consumer electronics market and increasing competitiveness in B2B business related to housing and real estate.

“We are very pleased that Samsung has become a part of Dacor”, “Leadership in the market and the competitiveness of Samsung will promote the growth of brand Dacor, as well as cooperation between two companies will bring even more value to customers and partners in the high-end market”, noted Chuck Huebner, CEO of Dacor.

“This agreement can help consumer brand to ensure luxury which is recognized by American consumers and also allows to enter the real estate and housing market in US”, “In the future, to strengthen industrial competitiveness in this market the company plans to continue investing in the expansion of workforce and building infrastructure”, said Yoon Boo Geun, representative of CE (Consumer Electronics) division, Samsung.

NSP News Agency/NSP TV dILFUZA Sultanova Journalist, dilfuza@nspna.com
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