Korea Business News Agency - NSP NEWS AGENCY.

(Seoul=NSP News Agency) dILFUZA Sultanova Journalist = Golden Blue (CEO Kim Dong Wook) has entered into full-fledged sales distribution with the launch of the White Whiskey"Phantom the White”.

The release, Phantom the White targets the generation 2030 as well as existing whisky consumers. Phantom the White, the white whisky line uses 100 percent Scottish whisky that undergoes making process over 3 years 6 months.

The whisky has an alcohol content of 36.5 percent. Phantom the White is enjoyed by young generation with the design of bottle, soft and clean taste, and fruit flavor.

According to Golden Blue, Marketing Division, managing director Park Hee-joon, as it has a light flavor and texture compared to traditional whisky, Phantom the White can be enjoyed neat, on the rocks or mixed with other ingredients in cocktails as with other spirits like beer, gin and rum. Golden Blue will proceed an intensive promotion in Busan, Daegu, Gwangju based in where young people gather more as well as in Itaewon Gangnam, Hongdae, Konkuk.

Managing Director Mr. Park added: “Expected sales of Phantom for this year are 12 000 boxes and 110 000 boxes by 2020”, “Overseas sales are also expected”.

Phantom the White is priced at 100 000 won, average cost of whiskey and vodka.

NSP News Agency/NSP TV dILFUZA Sultanova Journalist, dilfuza@nspna.com
Copyright ⓒ Korea's economic news agency NSP NEWS·NSP TV. All rights reserved-Redistribution Prohibited.