Korea Business News Agency - NSP NEWS.

(Seoul=NSP NEWS AGENCY) = Ilhwa's 'Mc Col' is set to jump into the Chinese beverage market. Ilhwa recently announced that it has started exporting to China.

Mc Col is Korea's first carbonate barley beverage launched in 1982. It is currently being exported to global markets such as North America, Asia, Oceania, Latin America and the Caribbean, CIS regions and Republic of South Africa.

Ilhaw is planning to target the Chinese market by positioning Mc Col in the Chinese beverage market as a drink that can provide both health and refreshment.

In addition, Ilhaw aims to enhance access to Mc Col through major local distribution channels, strengthening its global presence and expend brand recognition through various marketing activities.

A representative of Ilhwa stated"Mc Col is not just a delicious drink, but a product designed for modern consumers seeking healthier options. and we plan to further bolster Mc Col's brand power in the Asian region."

By Geul-sam Kwon(gulsam2049@nspna.com) and Yoo-ni Park(ynpark@nspna.com)

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