(Seoul=NSP NEWS AGENCY) = App Market ONE store has announced that it will be expanding overseas with a strategy of hyper localization.
ONE store is pushing forward with overseas expansion by cooperating with partners who have influence in the target regions. In addition, it is allowing third-party payment methods and is expecting that cooperation with developers will serve as a strength for One Store's global expansion.
As a first example, ONE store officially announced today the launch of Kwai Lerwan Store(a store that brings together joy), a joint app market with its Taiwanese partner Happytuk.
Happytuk is the largest game publisher in Taiwan listed on the Taiwan Stock Exchange, owning mangot5, a specialized gaming portal with more than 4 million members.
After Taiwan, ONE store is pursuing a strategy of expanding to its core markets in the U.S., Europe, and Japan before expanding to neighboring markets. ONE store recently received approval from Apple to operate as a third-party app market. First, Epic Games is in talks with ONE store to bring games such as “Fortnite” to ONE store.
Meanwhile, the company stated that it will attempt an IPO again, but that it is not currently in the process of doing so.
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