(Seoul=NSP News Agency) Jiye Kim Journalist = Nongshim, a popular food brand in South Korea, has shipped 1,500 boxes to the U.S. earlier this month. It has stirred the US market, seen in the fact that consecutive additional orders has already stormed in.
Titled as ‘ZHA WANG’, it is now available in Los Angeles markets, and soon to be spread to the east part of New York.
The reason of ZHA WANG’s popularity in US market is lies in word-of-mouth reviews of Korean, as well as explosive responses on SNS, the company analyzed. Shortly after its first debut in Korea market, the noodles has attracted a lot of attention from Korean American and the foreign travelers visited Korea. The fact that there has been a deluge of request for ZHA WANG from Korean markets in the U.S., proves its popularity.
Nongshim is swiftly reaching out its hand to the shelf of Wall-Mart to take fortune at the tide. The company prospects there would be no such a stumbling to enter the U.S. major markets such as Wall-Mart, Costco, and Sam’s Club as it already established a stable sales network with Shin Ramen.
NSP News Agency/NSP TV Jiye Kim Journalist, graekim@nspna.com
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