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Nature Republic Achieves Fivefold Growth in Japan Three Years After Establishing Local Subsidiary

NSP NEWS, By Eun-young Huh and Yoo-ni Park, 2025-01-06 16:28 ENX7
#Nature Republic #Growth #Japan
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(Seoul=NSP NEWS AGENCY) = Nature Republic has surpassed ¥4.7 billion (approximately KRW 43.6 billion) in cumulative supply sales in Japan within just three years, driven by its offline-focused market strategy.

The company has established a robust presence in over 9,000 retail locations across Japan, including major variety shops such as Loft, Plaza, and Hands, as well as Don Quijote. Additionally, Nature Republic's products are available on leading online platforms like Qoo10 and Rakuten, solidifying its foothold in the Japanese beauty market.

Notably, the brand achieved the top spot in Qoo10's lip-plumping category earlier this year and won two awards at the 2023 Qoo10 Awards. Its success is attributed to a deep understanding of Japan’s rapidly evolving beauty trends. The company has introduced market-specific products, collaborated with popular characters, and executed large-scale promotions to captivate local consumers.

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A company representative commented,"To adapt to Japan’s fast-changing beauty trends, we have developed specialized products and implemented diverse marketing strategies, achieving ¥4.7 billion in cumulative sales within three years. With significant achievements in global markets including Japan, North America, and the Middle East this year, we plan to further strengthen our global presence with even more dynamic initiatives in 2025."

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